I believe my short film review page is a conventional one, going along with the trend of other similar products. With the inclusion of the usual such as a large title, picture, text etc, it contains the same idea as other review pages. The large image being the main attraction to the page, picking a decent image to catch the reader’s eye and question what it could be about. Followed by the reader friendly text to keep the reader at ease and continuously attracted to it. The short reviews on the side of the page are common with similar products, as magazines tend to advertise a variety of films therefore some films are located as the ones are in mine.
I believe the front of my postcard has used certain conventions of media products however not to its full extent. The style of my image, low brightness, gives a theme to the audience familiarising them with the mood of the film; something many postcards do in order to get their target audience to understand the possible occurrences within the film. Also the tag line included is a comparison to conventions of other similar media products. This tends to be used to be the main attraction to the film, as once the reader reads this; they begin to question the film, or even be interested to what it has said. Therefore I included one in order to attract any possible viewers, increasing the films popularity.
The back of my postcard also goes along with similar media conventions however there are some bits added which aren’t available on some other postcards. On each postcard I have seen, there are the basics such as the title, a time, a location etc, however in order to appeal more, I included a short paragraph in order to intrigue the reader to question the film and increase their desire to watch the film. Although one thing kept simple and similar to media conventions was the style and layout where everything was kept simple and not too attractive; this helped the product seem slightly more professional.
Short Film Karma 
The first picture I used I believe adds an advantage to the film due to the techniques used in order to send the message across to the audience. I realised when watching other short films that within each first scene the film establishes the location, which is similar to our film where within the first few shots, the audience are able to acknowledge the family house due to the argument heard on the inside. Using conventions from other short films we had previously watched, this scene includes three shots which move out from a close up to a medium shot, giving the audience knowledge that something significant is occurring behind the door.
My second capture is one of our main character leaving with an unpleasant facial expression. This I believe follows short film conventions too due to the film establishing the main character early on, familiarising the audience with her, as well as her facial expressions giving a mood for the audience to take in an understand the events as the film goes on as well as giving the audience a thought on how the film is set to be.
The third picture shows the title of our film, although rather than being shown at the beginning, it is shown after a few shots of the film. This clearly challenges conventions of existing short films as the majority of them place the title before any footage is shown, whereas ours is introduced after the first few shots adding a positive difference to the film.
The fourth picture shows a shot of Lucieanne walking in to school using a long shot. This is an important convention used in many other short films, as it establishes the scene due to the long shot including a view of the school sign, the school itself and Lucieanne walking into it. This is an important convention as it familiarises the audience with the location which is vital within each short film production.
The fifth image shows Lucieanne preparing to once again get up to her usual no-good self. However, evidently it contrasts against usual conventions of other films as bullies are known to carry out such acts with friends or in front of friends whereas it here our main character carries it all out herself, showing she doesn’t carry out these actions to impress but to satisfy herself; which for audiences could link in to her problems at home.
The sixth picture shows our main character picking up her diary she had previously lost; this has an important convention used in the majority of short films. This is because the majority of films contain a turning point, or an obstacle in which the audience question what has just happened, grabbing their attention into the film; an important thing to do within a film due to the increased attention therefore positivity.
The next image uses existing conventions to send an image out to the audience. This is because it uses a stereotype of bullies; picking on those more vulnerable. It is well known for bullies to pick on those more fearful than they are; therefore for their own satisfaction they decide to pick on these specific people. As shown in this image, Lucieanne picks on another student who is shown to be by herself and carrying books, clearly an easy target for bullies.
The eighth image uses similar conventions to the fourth image as the camera work establishes the scene by the inclusion of the classroom, students and a teacher. Although certain aspects of the scene could have been changed, such as the layout of the classroom and the uniform of Lucieanne as well as the teacher, some of it simply seems a bit too relaxed to be shown as a school environment.
The ninth picture shows the camera looking up to Lucieanne from below, the victims view. This is an important and interesting convention for the audience which is used a lot with other media products. The camerawork plays an important role in setting an image to the audience of the inferior and superior, where this particular shot shows how Lucieanne over powers the victim, giving a stronger image to the audience. Many media productions use this to show the importance of such characters; to be familiarised by the viewer.
The tenth depiction shows two boys who were the suspects to the bullying of Lucieanne. In some ways this challenges conventions of normal media productions, as firstly boys generally do not tend to bully girls, it tends to be girls. The other challenging convention is, victims of bullying do not tend to bully the people who bully them, however in our short film, some of the bullies get their own back upon Lucieanne, however this adds a stronger impression on the film due to its difference from others.
The eleventh picture gives a clear view of our main characters facial expressions, slowing down the pace of the film. This is done for the audience to understand the importance of her current feelings, as well as to familiarise themselves with her emotions, however this contrasts to media conventions as in short films, the speed of their films tend to be quite fast in order to keep the audiences attraction.
Image twelve uses the same conventions and ideas as image nine however this time from Lucieanne’s view rather than the victims view. This time giving an idea to the audience of what Lucieanne could possibly be feeling when stood higher than her opponent.
The thirteenth image uses the same ideas as the fourth and eighth image, where the camera work is done in a way to establish the scene. This is important for thee audience in order for them to familiarise with the location of the scene, and the surrounding occurrences of our main character.
The fourteenth picture shows Lucieanne looking behind her in fear of an attack. This challenges media conventions as bullies tend to feel superior to all others, whereas here she is obviously scared of being attacked meaning she does not feel brave enough once on her own.
The fifteenth image gives an eye view of Lucieanne knocking over a chemical experiment done by other students. This goes along with conventions of media products as it gives the audience a clear view of the main events, an important part of short films in order to get their message across to the viewer quicker.
The last image is one of the credits shown at the end of our film. This is a widely popular convention as producers familiarise the audience with those who have contributed in the films production. This does not cover a lot of time however does include everyone involved.
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