To help prepare for our films properly, it is essential that we understand the three different theories affecting how the film turns out however we first have to find out whether they can be applied to our films and the plans we are making.
These three theories are crucial in the construction of any text. The destination of the text will need to be thought of as well as how the audience will respond to it in this creation as a media text has no meaning by itself until its read by an audience.
Genre Theory
Genre theory is used within films to encourage the classing of each film. Genre is dependent on a variety of factors such as the storyline, the director, audience expectations etc.
We can use this within the planning of our short films as they have each been made in order to send out an image to the viewer, a certain understanding given by the director hoping to reflect on the viewer in an easily understandable way. It reflects on the audience as when they go to see each film, they expect certain things within the genre, for example, if watching a horror film they expect to see zombies and violent murders. Therefore the choice of genre has to be done carefully as it would have to match the storyline and expectations of viewers, if not this could have many negative results due to their expectations being put aside for a false representation.
Narrative Theory
Narrative theory is the way a story is related. Everyone needs narrative in order to understand the situation being explained; by connecting the events we make up an interpretation based on what we’ve gathered. This can be used within our film production as the images put across to the viewer will have to reflect on the message trying to be sent across. Therefore the way the film is constructed will have to be carefully thought of by the crew members in order to ensure every piece is narrated the way it’s intended to be.
Audience Theory
Audience theory is about how the audience will respond to the text. The producer and the rest of the team will need knowledge on this theory in order to describe how the audience will receive, read, or respond to the text given. This could possibly affect us as it would force the team into thinking how they are set to get the audience to read, receive or respond to their produced text, therefore the way the script and film is produced will have to be carefully thought of in order to achieve their targets.
